To consolidate its position as Feed Phosphates specialist, and to support its development strategy, European leader TIMAB Phosphates is changing its name to gain more visibility: Phosphea.
The name, combined with a signature, a logo and a communication territory, portrays the teams’ expertise, know-how and proximity to customers.
The company, after 40 years on the international market, has become a global and innovative expert in Feed Phosphates for the animal nutrition sector.
From raw material sourcing to the delivery of finished products, Phosphea’s teams strive for perfection: diversification on of supplies, controlled industrial processes, physico-chemical and nutritional characterization on of products, high quality standards, food safety, in-depth knowledge of the markets and appropriate logistics.
Phosphea owns a high-performance industrial estate with 5 plants and is driven by the passion of its worldwide sales teams. The company is in direct contact with all the players of the animal nutrition sector. This ideal and recognized proximity optimizes the en re value chain and Phosphea can thus offer customers smooth and tailored processes.
The company must use its industrial expertise and broad, high-quality and innovative product offering to boost its growth and secure its leadership on the European market and consolidate it on the international market.
This explains why the teams wanted to create a powerful, strong, efficient and sustainable brand.
A strengthened international brand
The new brand, unveiled on June 1 at the 1st International Convention on a ended by a large number of employees, was approved unanimously.
The name «Phosphea» is a direct and clear reference to the raw material and establishes the company’s specialist status, yet universal and accessible with the Latin ending «ea». Combined with the name, the new brand signature «Leading and Feeding» consolidates the company’s global and customer-oriented leadership. The design and colors of the logo express stability, durability, energy and proximity.
As Olivier POLI, General Manager, emphasizes, “The new corporate brand remains in line with its personality: conquering, inventive, strong, passionate and definitely humane.“
European leader and 2nd worldwide player, Phosphea, a subsidiary of Groupe Roullier, has produced and sold Feed Phosphates for the animal nutri on industry for 40 years. Phosphea operates in over 100 countries worldwide, has a workforce of 280 employees, and generates a turnover of around €300 million.