Supplying superior quality chicken to more affluent consumers in Cambodia’s capital city is the key to an ambitious Cambodian poultry farmer’s expansion plans.
Dr Bun Sidoeun, owner of Mitsam Lanh, said his company which currently produces around 4,000 birds/week is targeting weekly output of 16,000 birds/week by 2015.
Apart from its main markets in Sihanouville, Kampong Cham, Kampote and nearby cities, Mitsam Lanh plans to penetrate the Phnom Penh market by targeting customers who prefer good quality, hygienic meat.
Per capacity consumption of poultry in the capital city is more than 12 kg/person/year, about three times higher than the national average of 4 kg. <read more>