Some 47 prominent poultry producers from 13 countries across Asia-Pacific convened recently in Phuket at the Ross Asia Association Meeting 2014 . Jan Henriksen, CEO, and Tom Exley, president for Asia Pacific, Turkey, Middle East & Africa, gave updates on the latest developments and issues in the global broiler industry and the current market situation. The meeting also invited top-notch speakers who are masters in their field to update key customers regarding the latest genetic developments, logistics, biosecurity management, technical services, feed quality, industry trends, the role of the government in fostering food safety and more. Apart from the speaker sessions, customers discussed specific topics and problems encountered in the field with the Ross technical team and top management.