Hubbard launches new female breeder

Hubbard’s new conventional breeder female, the Hubbard Efficiency Plus, will be commercially available this summer.
The Hubbard Efficiency Plus represents a perfect blend of advanced breeder and broiler performance. Customers will benefit from high egg and chick numbers, robust broiler growth rate with good health, and a high output of good quality saleable meat. Additionally, excellent feed efficiency offers economic advantages for producers and sustainability for the environment.
After Hubbard was acquired by the Aviagen® Group in 2018, an additional $10 million was invested to advance the Hubbard conventional breeder research and development base in the US.
“The Hubbard Efficiency Plus female brings together the traits the industry is looking for in a single multi-purpose bird, with performance efficiency and economic efficiency at all levels of production,” said David Fyfe, global sales & marketing director of Hubbard.
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